The Vitalis Story

Updated: May 12

A brief lesson on the HISTORY, SCIENCE and TECHNOLOGY behind Vitalis...

We at World Feeds Ltd - a company built on the simple premise of improving the way fish are fed - are dedicated to providing the best standard of nutrition to aquarium fish around the world. Vitalis Aquatic Nutrition is our range of complete and balanced aquarium diets, tailored to the diverse nutritional requirements of marine and freshwater species. We feed millions of fish globally, from some of the world's largest public aquarium exhibits right down to the smallest home goldfish tank.

Founded in 2004 by Technical Director Mark Wilson, World Feeds is based in South Yorkshire, UK. Mark’s history in ornamental aquaculture, including conservation and breeding programmes, steered him into forming the world’s first commercial clownfish hatchery. His research led to a discovery that caused him great concern - the food on the market at the time simply wasn't fulfilling the nutritional requirements of the ever-growing diverse range of fish. Species now available from different regions around the globe each have an equally diverse range of dietary needs and these were just not being met with the catch-all approach of products available in the market at that time. Change was necessary.

Coming together with Managing Director Peter Kersh in 2005, they formed our team of fish experts, nutritional scientists and engineers to bring their vision of creating the best fish food in the world to fruition.


What makes our fish food so special comes down to four key elements (and we've even contrived them into an acronym for you!) :

(Don't you just love acronyms)


We've always been big advocates of the saying "It's what's inside that counts" and this is highly applicable to the F and the